How AI-Powered Lead Generation Unlocked Hidden Opportunities for a Bootstrapped Logistics Leader

In the competitive world of logistics, where every shipment counts, Freightzy stands out by offering seamless booking, rating, and tracking through its free mobile app and web portal. Their effort has paid off, becoming one of Canada’s Top Growing Companies of 2025 according to the Globe and Mail.

As a bootstrapped Toronto-based company, President Sean Freedman focuses on scaling efficiently amid fierce rivalry from larger players with deeper pockets. But like many growth-focused businesses, Freightzy faced the frustration of pouring resources into SEO, both organic and paid, only to watch valuable website traffic slip away without converting into real opportunities.

That’s where Leadsourcing’s AI-powered lead generation stepped in. Not only were anonymous website visitors transformed into actionable opportunities with minimal effort, the consulting from our leadership team were able to identify previous issues in their current inbound marketing war chest.

For Freightzy, this meant identifying 400 or more high-quality leads effortlessly, maximizing inbound efforts, and doing more with less in a mature industry. Setup was straightforward, even without deep technical know-how, and the responsive team provided hands-on support that turned initial challenges into quick wins.

Discover how Freightzy boosted lead volume and positioned itself for sustained growth; all while uncovering hidden revenue from untapped traffic. Ready to turn your website visitors into your next big opportunity? Let’s explore the full story.

Who is Freightzy?

Freightzy is a logistics company based in Toronto that provides clients with competitive shipping solutions across North America. We offer a free mobile app and web portal for clients to book, rate, and track their shipments. Additionally, we support our clients with a quick and efficient customer support team that aims to respond to all inquiries within 10 minutes. I bootstrapped the company myself, and my main role is to grow and scale it efficiently. All the decisions I made are ultimately connected to the goal of growing the business.

Freightzy’s Pain Points

We were investing significant time and money in SEO, both organic and paid. After trying many different strategies, we finally started to see some traction, which is tough in our vertical since transportation is a very mature industry. We often find ourselves competing with much larger companies that have deeper resources.  That is to say that we must take advantage of anything that is working and minimize anything that could slip through the cracks.  Leadsourcing enables us to do just that, allowing us to take advantage of opportunities that might have otherwise slipped through our fingers. It’s allowed us to do more with less and consistently.  Leadsourcing had a relatively low ticket price compared to the value it offers, and was an easy decision to make.

Setting up Leadsourcing

Yes, it was. I followed the steps to connect the code snippet on our website, and it worked on the first attempt. We immediately saw the traffic coming in, and I then worked on setting up our ideal customer profile, connected my LinkedIn and email, and started working on the follow-up sequencing tool. My technical expertise is limited, but we have a long-time developer on retainer, and we just began putting her to work on the recently launched HubSpot integration.  In addition, I received direct support from Mitchell and Jackee for the advanced questions I had, which was truly appreciated.  I’ve never received that kind of support from any SAAS company before, and they genuinely care about my business and want to see me succeed. They are passionate entrepreneurs and are very talented.

Generating leads

We are consistently going through our entire allotted amount of 400 credits each month, and often do top-ups as the leads are very valuable.  I’m very excited about doing more with our Hubspot connection.

Value from the Advisory

We were having challenges with basic SEO, having gone through a few SEO agencies that overpromised and underdelivered. Jackee and Mitchell were kind enough to point out the issue (in great detail) and offered solutions to fix it. I never expected to get this kind of expertise and advice, and it was truly appreciated.  Leadsourcing’s tech allows to close the loop on all our other inbound efforts.

Leadsourcing’s Responsiveness

I had a series of meetings with the Leadsourcing team regarding the sequencing tool and brought up a few things that were on my wishlist, and it turned out that some were in active development and others they liked and were added to the development queue.  The turnaround was quick, maybe a week or so. Truly incredible!

Freightzy’s Future Growth

As I said earlier, I’m most excited about the potential growth on the integration between Leadsourcing and Hubspot. In the next few weeks we should be in a place where 100 percent of the Leadsourcing leads are added to Hubspot giving us greater visibility and improving our chances even further of closing more deals.